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Visual Merchandising : Window and In-Store Displays for Retail
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Visual Merchandising : Window and In-Store Displays for Retail

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AED 75
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AED 131
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SKU: 1780676875

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Visual Merchandising : Window and In-Store Displays for Retail

Visual Merchandising : Window and In-Store Displays for Retail

AED 75
AED 131

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About the Author

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Product details

  • Publisher ‏ : ‎ Laurence King Publishing; 3rd edition (2 February 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1780676875
  • ISBN-13 ‏ : ‎ 978-1780676876
  • Dimensions ‏ : ‎ 21.59 x 2.22 x 27.94 cm